We created a new visual id for Guide Investimentos, a financial broker. The idea was to give them a new look to distance themselves from traditional banks and renew their language.
Guide has a data analytics team that delivers what is best for its customers. Therefore, we looked for elements in this universe to build some patterns.
WHAT I DID
Art Direction
Icon Design
Motion Design
Visual Design
Agency: Wieden+Kennedy São Paulo
Head of Art: Bruno Oppido
Art Direction/Design: Caio Nakao, Eduardo Tallia