Yellow

In 2019—2020, Yellow was the no.1 micromobility’s company in Brazil. I’ve worked with them for all their lifetime. During that period I’ve implemented and lead their brand design.

I’ve worked with different platforms from social media campaigns to soapbox carts. You can see below some selected works.

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The International Rock n’ Roll Day

On The International Rock n’ Roll Day we used our bikes and scooters to represent iconic record covers on Instagram.

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Digital Influencers

Throughout the time we chose digital influencers to activate our brand. Since they used to receive a lot of gifts all the time, the solution we found to catch their attention was sending customized illustrations to each one.

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Wallpapers

Yellow’s communication was based on illustrations. Brand users like it so much that we create unique wallpapers for them.

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Valentine’s Day

On Valentine’s Day, we invited our users to send declarations of love and we created illustrations from it.

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Campanha do Agasalho

In São Paulo there are many people living on the streets who are suffering from the cold. It is on the street that those who need help find those who can help. And it is on the street that our Yellows live.

The idea was to use the bike baskets as a way to donate warm clothes on the streets. First, we ran an internal campaign to raise donations.

Then we encouraged our users to donate straight to the baskets. So anyone who needed it could enjoy it.

WHAT I DID
Art Direction
Illustration
Lead Design
Visual Design